The NPS is an enterprise-class data warehouse appliance that architecturally integrates database, server and storage in one easy-to-use system. Netezza has placed processing power at the disk level, so analysis occurs at the source at streaming speeds — analyses that took hours now take just seconds. The NPS system combines commodity hardware components with Linux and a high-performance database, resulting in dramatically lower total cost of ownership. The standards-based NPS system offers simplicity and elegance: the entire system comes in a self-contained, single-vendor rack that integrates easily into existing BI environments; its "Load and Go" implementation process takes hours, not weeks; and there's no need for intensive database administration and system management.

• Performance - 10-50x the performance of existing data warehouse solutions
• No DBMS License Costs
• Easy to install & administer - less than one DBA for ongoing administration
• All-in-one appliance
• Extreme price - low acquisition and ongoing administration and maintenance
• Scalable & Flexible - supports 1000s of concurrent users, from 300GB to 100s of TB of data
• Iterative, real-time analytics - enabling ad hoc queries and complex analytics with TB of data
• Structural reliability - advanced mirroring techniques ensure reliability (full Atomic/Consistent/Isolated/Durable transaction management with RAID and hardware mirroring)

• Tera-scale data warehouse appliance (DBMS software, system hardware, high-speed storage)
• Asymmetric Massively Parallel Processing™ (AMPP™) architecture - best combination of SMP and MPP for tera-scale, complex query processing
• Intelligent Query Streaming™ design - query functions and management implemented in silicon, data streaming at the disk level
• Integrated (appliance) package
• Industry - standard interfaces (SQL, ODBC, JDBC)
• Full compatibility with market-leading BI tools, applications and infrastructure

TCO Comparison

	Netezza Performance Server™ System	Other Data Warehouse Systems
Performance tuning	None	Required
Data modeling	Minimal	Required
DBMS and OS upgrade	None - part of maintenance contract	Complex - additional cost
DBA & Admin time	Few hours/week	Numerous FTEs
Server / DBMS / Disk integration	Fully integrated appliance	Requires multi-vendor integration & optimization
BI application integration	No modification required	Some modification required, limited to vendors
Data restructuring	Unnecessary	Required
Support	One vendor, one plan	Several vendors, various plans

Installation Approach: Load & Go

• Migrate data model
  • Export legacy DDL to text file
  • Keep current logical model intact and simple
    • Keep table names and column definitions
    • Remove all physical database design (extents, blocks, pages, locks, indices)
    • Users will keep consistent view and navigation of data
• Migrate data (250GB/hour)
  • Export legacy data to delimited ASCII file or pipe
  • Load legacy data into the NPS system
• Provide address of data to user
  • Install Netezza ODBC/JDBC driver on user's desktop

Performance Tuning: Dramatically Simplified
NO:

• No redo/physical log sizing and configuration
• No journaling/logical log sizing and configuration
• No page/block sizing and configuration for tables
• No extent sizing and configuration for tables
• No Temp space allocation and monitoring
• No RAID level decisions for dbspaces
• No logical volume creations of files
• No integration of OS kernel recommendations
• No maintenance of OS recommended patch levels
• No JAD sessions to configure host/network/storage
• No software to install
• One simple partitioning strategy: HASH

Netezza	Traditional DB
Install NPS Pick distribution key Modify DDL to add distribute clause Create	Size hardware Install hardware Install software Patch software Physical Database and I/O Indexes - Sizing/Physical layout Logs - Sizing/Physical layout Temp - Sizing/Physical layout Tables - Sizing/Physical layout Establish RAID, stripe size, LUN sizes Establish DB object to Volume mapping Create Volumes Create Database files Modify DDL to reflect object mapping Create Database objects

Vendor Support Comparison

Netezza	Traditional
One Call	Server DB Software OS Disk Networking Expert Consultants

For the CIO, it's an integrated database-analytics and warehousing appliance that's changing the price/performance rules of the data center. For the line-of-business manager, it's a lightning-fast way to analyze terabytes of actionable customer information. For the CEO, it's the secret weapon to tap into the invisible profit center: the data warehouse. And for customers like Acxiom Corporation, Ahold USA, Amazon.com, Cingular Wireless, CNET Networks, Neiman Marcus, TELUS Mobility, The TJX Companies and others, it's simply Netezza.

In an environment where corporate decision making is based on massive data-driven analyses, the Netezza Performance Server® (NPS®) system delivers 10-50 times the performance—at half the cost—of traditional data warehouse systems from Oracle, IBM, Teradata and others. With Netezza, companies are gaining real-time insights into their data and fundamentally changing the way they leverage their data warehouses and make decisions.

Designed as an appliance that integrates database, server and storage, the NPS system stores, filters and processes terabytes of data within a single unit, analyzing only the relevant information for each query. The system's advantage is in its patent-pending Intelligent Query Streaming™ design: Netezza has placed processing power next to the data, so data analysis occurs at the source at streaming speeds, delivering an unprecedented boost in performance. Analyses that took days now take just seconds. This means a dramatic increase in productivity across the organization. Time isn't spent running queries and maintaining the database; it's spent leveraging business intelligence to make smarter business decisions, ask better questions and, ultimately, make more money.

The NPS system combines commodity hardware components with Linux and a high-performance database, resulting in dramatically lower total cost of ownership. In addition, the standards-based NPS system offers simplicity and elegance: the entire system comes in a self-contained, single-vendor rack that integrates easily into existing BI environments; its "load and go" implementation process takes hours, not weeks; and there's no need for intensive database administration and system management. In short, the NPS system is a fast, affordable data warehouse appliance that's easy to deploy, use and maintain, offering organizations a distinct competitive advantage and the power to question everything.

Netezza's Customers

Netezza's enterprise-class customers - including Acxiom Corporation, Ahold USA, Amazon.com, Cingular Wireless, CNET Networks, Epsilon, Neiman Marcus, Orange UK, Premier, Inc., Shoppers Drug Mart Corporation, TELUS Mobility, The TJX Companies and others - may come from different industries but they all have one thing in common. They realize the Netezza Performance Server® (NPS®) system, which delivers 10-50x the performance of existing data warehouse options at half the price, is the powerful, affordable, easy-to-use solution they need to analyze terabytes of detailed information.